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Kevin Estrella — A Multidisciplinary Creative

New York, NY 10002

Contact:
kevinwestrella@gmail.com

Socials:
Instagram
Substack
LinkedIn

About Me

As a graphic designer with a foundation in marketing and strategy, I approach every project by asking not just how it should look—but how it should work. Design is more than aesthetics; it’s communication, positioning, and perception. Every color choice, type pairing, and layout decision plays a role in shaping how a brand is understood and remembered.

My work spans brand identity systems, campaign visuals, packaging, and digital content. I’m especially drawn to building cohesive projects—where typography, imagery, and messaging align to create clarity and impact across every touchpoint.

I believe great design feels effortless, but it’s built with discipline. It requires research, curiosity, and refinement. Whether I’m developing a new identity or evolving an existing one, my goal is always the same: create work that is thoughtful, timeless, and strategically sound.

Design should move people and businesses forward.

Services

Graphic Design:

Logo Design
Brand Identity
Website Design
Packaging and Print Collateral
Social Media Graphics

Art Direction:

Moodboarding
Brand Strategy & Positioning

Marketing:

Copywriting
Newsletter Management
Social Media Management
E-Commerce / Retention Marketing

Work